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The Inaugural Blog

May 19, 2008

Welcome to Business News Group Online! 

Welcome and thanks for joining us for the inaugural Business News Group blog.  Although we will be hitting on topics relevant to the growth of your business, analyzing opportunities for exceptional networking, and reviewing the latest digital marketing trends, we also want this to be an easy and informal way for you to leave feedback and interact with the entire business community.  Let us all know your thoughts, goals, accomplishments and concerns.  We can all grow from the additional knowledge.

Over the coming weeks, we will be discussing various trends, tools, developments and strategies regarding digital marketing campaigns.  Such topics will include email marketing strategies, integrated marketing, mobile marketing, online video advertising, using new ad technology, video, rich and streaming media, market analysis, ROI marketing, agency media strategies, behavioral marketing, online publishing, email marketing, digital marketing optimization and search engine marketing.

The evolutionary rate of such digital marketing trends and technologies is quite impressive.  If you take a week’s vacation, it seems that you return to an entirely new environment from the one you just left.  So although we are starting a great new era in terms of online marketing, we really need to bring our “A” game in order to stay on top of things.

Here is to a very successful digital marketing year in 2008!

Tim

Scion xD the Natural Choice for Budget-minded

May 19, 2008

Watch the video  Scion xD

Scion xD the Natural Choice for Budget-mindedby Kelly Foss - www.car-data.comApril 2008Scion is a brand purpose-built for a young but fickle and illusive market. Consequently, it has to be quick on its feet. In normal automotive design, a typical product life cycle is in the 4 to 7 year range before a re-design comes along. In the case of the xD from Scion, it totally replaced the xA Scion after just a couple of years.The former entry level Scion model, the xA, was a lovely, cute, robust, minimalist, inexpensive, very small car. Notwithstanding all those positive attributes, it may have been just a bit too diminutive for our market.

Enter the xD. The xD also fills the entry model niche but it is a decidedly larger and more robust offering than the xA.

To begin with, the new car is larger all over. The cabin is comparatively spacious and more grown up. Cargo space is also increased. Though it looks deceivingly like just another compact car, inside the xD you’ll find amazing interior space. The seating is comfortable, offering a very good view of the road. There is no claustrophobic pettiness inside the xD. Rather, Scion has successfully harvested lots of interior space in this vehicle. The rear seats are split, slide fore and aft for comfort and can fold completely flat.

The minimalist safety equipment of the xA has been replaced with a full array of modern gear. This includes front, side and side curtain air bags. The structure of the vehicle has always been sound but crash test results show that the smaller the vehicle is, the more important these bags are. To an extent, they are the great equalizer when they collide with bigger rigs and actually protect passengers in a way that nothing else can.

The other major area of improvement is the engine. The previous 1.5 4-cylinder was a great little engine that was reliable and fuel efficient, but it was…little. The new engine is a totally new 1.8 liter 4-cylinder engine also found in the Toyota Corolla. It comes packin’ with 128 horsepower, dual variable valve timing and either a 5-speed manual or a 4-speed automatic transmission. EPA fuel economy ratings are 27 city and 33 highway. In real world terms, on the highway at legal speeds, the xD is probably capable of about 40 miles per gallon like the past Corolla was. It is also wonderfully reliable, has better power this year.

With the price of gas high and getting higher, the xD should be the natural choice for lots of budget minded commuters. It’s big enough to have all the safety equipment, small enough to have great fuel economy, is very reliable and starts at about $15,000. You also get an excellent audio system at no extra charge.

Saturn Outlook Offers Family Space and a Modern Design

May 19, 2008

  Saturn Outlook

Saturn Outlook Offers Family Space and a Modern Designby Kelly Foss - www.car-data.comApril 2008As a brand, Saturn is proving to be an important new future field of growth in the General Motors world. As such, the corporate powers that be have decided to pour resources into the brand. In automotive parlance, the currency of growth is new product and Saturn is beginning a phase of serious automotive horticulture.The model in focus here is the totally new Outlook. GM corporate designers have built an almost full-size unibody 8-seat SUV and Saturn is lucky enough to get its version of this nice machine.

The Outlook is an attractive vehicle and a good example of the current Saturn styling theme. It is substantial looking, somewhat angular, yet not too beefy. From a distance it presents itself small, but as you approach the vehicle, you realize that it’s almost the size of a Chevy Tahoe.

The interior is roomy and the tasteful exterior themes are carried through to the inside. The seating is comfortable and flexible. The Outlook has pretty roomy 3rd row seating, but it’s still a challenge to get back there if you’re over 4 feet tall. The cargo space is very roomy and is easily accessible. The seating is comfortable and there is sufficient height in the vehicle for everyone to have a commanding view of the road. There is lots of elbow room, and leg room in the first 2 rows is generous. This is quite a long vehicle, yet it is maneuverable and can be placed in a mall parking spot without too much trouble. The interior is attractive, comfortable and quiet.

At present, the Outlook is offered with GM’s new 3.6 liter, aluminum, dual overhead cam, V6 engine. This power plant delivers either 270 or 275 horsepower, depending on the model. It is mated to GM’s new 6-speed automatic transmission. This is fundamentally a front-wheel drive transverse engine design and all-wheel drive is also available. The engine has good power, but the vehicle is large so you can expect some up and down shifting as you go over hill and dale. Don’t be surprised to see a more powerful version of this engine in the future or a gasoline V8 (GM has 2 front-wheel drive V8 engines currently) or even an upcoming smaller displacement diesel V8 that GM is developing which would be ideal for this type of SUV. I could coax about 25 miles per gallon out of the 3.6 liter V6 Outlook on a straight freeway cruise at 60 miles an hour, which is very good for a vehicle of this size.

In all, the Outlook offers a nice additional choice for families needing space and looking for a modern vehicle design. You can carry lots of people, lots of stuff and even tow a trailer if needed.

Looking Over the Edge

May 19, 2008

Watch the video Ford Edge

 Looking Over the Edge


by Greg Morrison - www.car-data.com

November 2006Ford is a company that literally finds itself looking over the automotive precipice hoping that a new crossover vehicle, the “Edge,” will revive the company’s fortunes. Officially, the Edge is a new car aimed at urban audiences who are driving a lot of marketing decisions these days. It makes its debut as the Taurus sedan bows out of the company lineup.With radical (for Ford) exterior design and a new engine, the idea is to win over buyers who don’t want a full-sized SUV or the typical mid-sized sedan, either. So, placed between the two is the crossover or, as one company official described it, the “CUV segment.” For the uninitiated that means Crossover Utility Vehicle.

At first glance it looks more like an import than a domestic product, with a sloping roof line, jeweled front and rear headlights, and a lot of chrome in the grille. The Edge sits on standard 17-inch tires for the base model and 18-inch wheels for the upgraded SEL edition. An intentional departure from the traditional square box approach seen in SUVs, it can draw a few second looks. While on display at San Francisco’s Embarcadero, members of the public got a chance to get close-up and personal with it and, for the most part, they liked what they saw.

Designed to compete against the Nissan Murano, Toyota Highlander and even its corporate relation, the Mazda CX-7, the Edge tries to bring something different to the party. Taking the approach that more standard features are better, it comes with three 12-volt outlets, a built-in audio jack for an MP3 player and rear seats that fold down at the touch of a button. Under the hood is a new 3.5 liter 265 horsepower V6 engine with 250 pound-feet of torque. The power plant is set up with a 10.3:1 compression ratio to get the best performance while operating on 87 octane unleaded fuel.

The Edge has one basic 6-speed automatic transmission with a choice of front-wheel drive or all-wheel drive trains. The AWD system might be one of the most desirable options, since it delivers comparable fuel economy to the front-wheel drive configuration. Ford is also including AdvanceTrac® with Roll Stability Control to prevent wheel slip as part of the AWD setup.

Interior space is comparable to larger SUVs, with attention to extra foot space in the second row, something that a lot of manufacturers miss. In a day of driving in rural and urban settings, the Edge was quieter than expected considering there is 38 cubic feet of space in the passenger cabin. It would be nice if the rear door opened an inch more to make installing a child seat a little easier but that is a minor complaint. On the upside, it is set up so that it is not necessary to install running boards to climb up into the Edge.

The company hopes the basic looks matched with options such as a panoramic glass Vista Roof®, Navigation and DVD entertainment system will appeal to buyers who want more than bland transportation. What it doesn’t offer is aluminum alloy wheels, which can do a lot to attract buyers. Maybe that will come in the next model years.

While technically able to go off road, the Edge is not being presented as a rough and tumble vehicle. Instead, Ford hopes it will attract a wide cross section of buyers who like its size and functionality, while searching for the next trend in the American auto market. Considering that 1.8 million crossover vehicles were sold in this country last year, Ford hopes they are catching the right side of a potential trend wave in automobiles.

A True Successor to the GTO

May 19, 2008

A True Successor to the GTOPontiac G8 GXP

Model - Pontiac G8 GXP Status - Model Year 2009, Available late 2008

by Casey Williams - www.car-data.com

The impending Pontiac G8 Sport Truck won’t be the only Pontiac G8 getting attention this year. Realizing true performance enthusiasts would want more power than base models, and that GM’s performance division needed a true successor to the GTO, engineers stuffed a 6.2-litre V8 into the engine bay. Marketers call it the GXP.

Said Jim Bunnell, Buick-Pontiac-GMC general manager, “More than just raw power, the GXP delivers the sophisticated yet exciting driving experience that enthusiasts expect in a car costing far more than the GXP.” Pontiac claims the car will run 0-60 mph in 4.7 seconds and through the quarter in 13 seconds at 108 mph.

Pouring out 402 horsepower and 402 lb.-ft. of torque, the big V8 engine obviously moves the GXP with enthusiastic athleticism. So does a short-throw Tremec six-speed manual transmission. However, the sedan also stops like a champ with four-wheel Brembo disc brakes inside of 19” alloy wheels and summer performance tires. StabiliTrak electronic stability programming shepherds all of that power down the road as straightly as possible. A stiffened four-wheel independent suspension system and quick-ratio steering were developed at Germany’s famed Nurburgring race circuit.

Visual differences from mortal G8s include a revised front fascia with lower splitter, rear diffuser, and 19” wheels. Highly bolstered two-tone sport seats, alloy sport pedals, leather-wrapped steering wheel and shift knob, GXP embroidery, and leather trim rounds out the special cabin. Easy-to-read white/red-lit analog gauges remain just as they should.

Many of you will quickly let Pontiac know that the G8 GXP is a poor excuse for a GTO, especially since it allows the convenience and comfort of four real doors. Here’s a reality check: You never saw or drove a GTO that could match the G8 GXP. The fact that it can get the kids to school or your mother to BINGO nearly as comfortably as any full-size sedan sold in America is something you’ll just have to get over. No worries. It won’t take long. With an expected base price near $35,000, competition includes the Dodge Charger SRT8, Chevy Impala SS, and Nissan Maxima.

The All-New Acura RDX

May 19, 2008

Watch the video of the all-new RDX from Acura.Acura RDX

 Acura RDX Is Sports Car of Crossovers

by Jim Meachen - www.car-data.com

February 2007. If you need a third-row seat and enough towing capacity to pull a recreational vehicle or a boat, you can skip this review. If you need the security of a sophisticated all-wheel drive system in a high-riding vehicle that goes fast, handles like a sports car and pampers its passengers with luxury appointments, then continue reading. In other words, if you want a small, nimble crossover with luxury intentions and loads of excitement, you have arrived at the right place.The all-new compact 2007 Acura RDX caught our attention quickly and in a big way. That’s because we don’t need room for more than four adults, we don’t tow anything and we love to drive. We were smitten with this Acura more than with its big brother, the new MDX. While the MDX does a lot of things well —including hauling a half dozen people and pulling the family boat — it costs more, it’s more ponderous in its performance and handling and it’s too big for our needs.The RDX is a new breed of animal, a small luxury crossover vehicle. The only real head-on competitor is the BMW X3. But the two vehicles derive their relatively potent performance from different avenues. The RDX is equipped with a 2.3-liter turbocharged 4-cylinder engine generating 240 horsepower and 260 pound-feet of torque. The more expensive BMW is powered by a 260-horsepower inline 6. Perhaps the closest setup to the RDX is the Mazda CX-7, which is also propelled by a turbocharged 4-cylinder. Although it starts at nearly 8 grand less than the RDX, by the time it is equipped close to the level of the RDX, it comes in at almost the same price. And the RDX offers some things not available on the Mazda as well as superior performance and handling.After a couple hours on the road we weren’t surprised on reading performance statistics that were startlingly impressive. Try this on for size in a vehicle that can haul up to 60 cubic feet of stuff — 0 to 60 mph in around 6.5 seconds, a quarter mile time of under 15 seconds and over 92 miles per hour, and skid pad numbers that simply outclass almost everything in the crossover segment regardless of size.We had a load of fun throwing the RDX through the twists and turns and then accelerating on the straights. We were all smiles at the Acura’s precise and confidence-inspiring steering. We just loved the feel of the thick steering wheel in our hands.OK, let’s drop out of the clouds for a minute and realize that this is not a sports car, but a high-rider with 6.3 inches of ground clearance. One of the reasons the small Acura is a handling stalwart in the crossover ranks is an all-wheel drive system that not only moves torque from front to back, but from side to side as well. The torque management system not only helps in bad-weather situations, but in dry-road cornering maneuvers as well. As much as 70 percent of the torque can be shifted to the rear wheels when accelerating and cornering, and up to 100 percent of that torque can be shifted to either side as conditions dictate.

The downside to the vehicle’s handling prowess is a stiff, jiggly ride that may be off-putting to some sensitive behinds. We had no problem with the ride, but we encourage prospective buyers to travel some uneven pavement during the test drive.

Going fast in a hurry means a slight bit of turbolag, but it’s hard to detect and the wonderful urgency displayed at any speed through the five-speed automatic is smile-inducing. The vehicle’s go-fast persona is enhanced with standard paddle shifters on the steering wheel.

Some may be put off by the RDX styling, but we found it aggressive without being overdone. In fact, we prefer its lines to those of the new MDX, and we certainly prefer the more subdued grille treatment in the RDX.

The interior is a great place to live. The leather-trimmed seats are comfortable and supportive, and the gauges are as good as it gets. Three round hooded pods enclose backlit white, red and blue readouts that are as vivid in bright sun as they are at night. In addition to the speedometer, the center pod includes outside temperature, odometer and a display that shows the current torque split. A wide swath of aluminum trim neatly breaks up the black textures. It can also be found along the edges of the center console and on the door pulls.

We highly recommend the $3,500 technology package, which includes a navigation system with real-time traffic updates, a rearview camera, Bluetooth connectivity for hands-free phoning and a premium 410-watt surround-sound audio system that can play either CDs or DVD audio discs. In that configuration, the RDX comes with the requisite controller knob just below the navigation screen. But it’s easy to use and most of the climate and audio controls can be accessed independently of the controller.

Storage cubbies are handy and the center console bin is large enough to swallow up a small laptop computer. Rear-seat passengers — provided there are only two — will find comfortable accommodations with enough head and leg room for long-distance travel. And when carrying cargo is paramount, the seatbacks can be folded 60-40 to open the rear to 60.6 cubic feet of space. A very usable 27.8 cubic feet of storage resides behind the rear seats.

At first blush you may feel the RDX’s starting price is perhaps too high. The vehicle carries a base price of $33,665, but for that cash outlay virtually everything is provided. The only extra is the aforementioned technology package.

Some of the standard goodies include the all-wheel drive system, 18-inch alloy wheels, xenon headlights, side airbags and side-curtain airbags, stability control, traction control, tire-pressure monitoring system, leather upholstery, dual-zone automatic climate control, power moonroof, power up/down windows and cruise control.

We have already pronounced our love for the technology bundle. As also noted, the RDX is not a towing machine with a rather meager rating of 1,500 pounds.

Perhaps the most disappointing aspect of the RDX is its meager gas mileage rating of 19 city and 23 highway. Perhaps meager is too strong, but our disappointment was enhanced after reading several reports from auto testers who managed only high teens in mixed driving. And that is on the recommended premium gas.

We would bite the bullet, and perhaps even smile as we pulled up to the 91 octane tank, after a romp in the Acura. With the RDX, it’s a small price to pay.

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